As the travel industry continues to evolve, more and more travelers are seeking experiences that not only inspire awe but also align with their values. In 2025, sustainable tourism is no longer a niche — it’s a global movement. From conservation-driven countries to cities that run on clean energy, the following destinations are leading the way in eco-friendly travel.
Here are our top 10 picks for places where you can explore the world while protecting it.
1. Slovenia
This small Central European country has become a giant in the world of green travel. Slovenia was one of the first nations to be declared a “Green Destination,” with over 100 certified sustainable tourist spots. The capital, Ljubljana, is almost entirely pedestrianized and runs a zero-waste policy. Slovenia also promotes local farm-to-table food, eco-accommodation, and nature-focused experiences in the Julian Alps and Triglav National Park.
2. Costa Rica
A global leader in biodiversity and conservation, Costa Rica is a dream destination for nature lovers. With over 25% of its land protected, this Central American gem offers eco-lodges, sustainable coffee plantations, and wildlife-rich rainforests. Costa Rica runs on nearly 100% renewable energy and has ambitious goals to be fully carbon-neutral. It’s the perfect place to learn about regenerative tourism and support projects that protect native species and indigenous communities.
3. New Zealand
New Zealand has long been committed to preserving its natural beauty. From geothermal wonders to pristine fjords, the country offers eco-conscious adventures at every turn. Initiatives like “Tiaki Promise” encourage visitors to travel with care and responsibility. Many tour operators are now carbon-neutral, and conservation projects — such as kiwi bird sanctuaries and reforestation programs — are integrated into the travel experience.
4. Bhutan
This Himalayan kingdom is one of the most unique destinations on Earth. Bhutan measures success in Gross National Happiness rather than GDP and strictly limits tourist numbers to minimize environmental and cultural impact. The country is carbon-negative, meaning it absorbs more carbon than it emits. Travelers are encouraged to respect traditions, stay in locally-owned lodges, and support community-based tourism projects.
5. Sweden
Sweden is a powerhouse of sustainability. With an efficient recycling system, clean public transportation, and a focus on green innovation, it’s one of Europe’s most forward-thinking countries. Cities like Stockholm and Gothenburg have won awards for their eco-friendly infrastructure. Travelers can explore vast forests, pristine archipelagos, and even stay at “climate-positive” hotels. The concept of “Allemansrätten” — the right to roam — invites you to respectfully enjoy nature, free of charge.
6. Kenya
Kenya offers a rich blend of wildlife conservation and responsible tourism. Community-run conservancies and eco-lodges allow travelers to witness the Big Five while supporting local tribes and ecosystems. Safari operators are increasingly focused on low-impact travel, using solar-powered camps and reinvesting profits into anti-poaching and education initiatives. Kenya is proof that tourism can be a force for good when designed thoughtfully.
7. Portugal
Portugal is emerging as a leader in sustainable travel in Europe. The country invests heavily in renewable energy and is transforming traditional tourism into eco-friendly alternatives. The Azores islands, in particular, are known for their commitment to environmental protection, with geothermal energy, plastic-free policies, and sustainable whale-watching practices. On the mainland, cycling routes, eco-hotels, and organic wineries are growing in popularity.
8. Japan
While Japan may not always be associated with eco-tourism, it offers deeply sustainable traditions rooted in respect for nature. From farm stays and forest bathing (shinrin-yoku) to locally sourced cuisine and energy-efficient transportation, there’s a quiet environmental ethic in much of Japanese life. Rural areas like Yakushima Island and the Japanese Alps offer pristine nature and slow-travel experiences far from the crowds.
9. Rwanda
Rwanda has become a remarkable case study in conservation-led tourism. Home to the endangered mountain gorillas, the country operates highly regulated and ethical gorilla trekking tours that directly benefit local communities and wildlife protection. Rwanda is also one of the cleanest nations in Africa, with a national ban on plastic bags and monthly community clean-up days known as Umuganda.
10. Canada
Canada’s vast wilderness, protected national parks, and Indigenous-led tourism initiatives make it a top destination for eco-conscious travelers. Regions like British Columbia and the Yukon offer rich opportunities to engage with nature respectfully — from kayaking in glacial waters to hiking in old-growth forests. Canada also supports carbon offset programs and has begun promoting sustainable rail and road travel over air.